"I believe companies have an inherent maximum potential. I strive to help the company attain it."
Yegyan
No posts were found for provided query parameters.
No posts were found for provided query parameters.
For the last 30 years, I’ve consulted and run more businesses than I can count. There are 3 key lessons I learned:
1. ALL businesses grow through predictable phases.
There is the “start-up phase”. And if it survives that, it grows into the “growth phase”. And last, it progresses into the “mature phase”
Each phase has distinct symptoms, characteristics, problems, and metrics.
Most businesses cannot make it out of the “start-up phase”
Most businesses that fail, go bankrupt, or are forced to shut their doors, do so during the growth phase.
Very few will make it into the “mature phase”
2. Each phase has predictable obstacles business owners simply will not know are ahead of them.
These obstacles are like invisible icebergs. And yes, they have the ability to sink the Titanic.
One of the keys to more consistent and sustainable growth and profit is to know what these are and prepare for them ahead of time. When you glide past these icebergs, your company will usually experience a new surge of growth.
3. What works in one phase does not work in the other phases.
What can be very frustrating for most business owners is that what made them successful in one phase, will make them fail in another phase.
By knowing what phase you are in, what icebergs are headed your way, and what actually works in your current growth curve, you can scale to heights you previously thought impossible.
My Purpose
I believe companies have an inherent maximum potential. I strive to help the company attain it. My aim is to deliver the best research-based and data-driven that will allow your company to attain its full potential. This means that you may not always get the answer you agree with or like. But I am committed to providing advice that works, advice that is practical, and that is sustainable.
Core Values
To focus on what works in real life. There is too much arbitrary theory and ideology that drives business decisions. We hear them as platitudes and sweeping generalizations. But there will always be a limited set of options that can work in a practical and sustainable way. They are data-driven.
- They take context into account.
- They have to be measurable.
- They have to work with existing resources.
- They are always aimed at resolving root causes.
- They are exact.
The 7 Pillars Of Sustainable Scaling
-
Core Fundamentals
Clarity and alignment of your purpose, core values, your hedgehog concept, and your vision. This is the most fundamental (and most overlooked) area of a company and neglecting it is the #1 reason a company cannot scale as easily as it should.
-
A Management System
A management system needs to replace constant decision making and evaluations in real time. A management system needs to be designed for your current situation and it needs to be implemented using proper routines and decision-tress. Once this is implemented, your staff will experience a clarity and focus like never before.
-
Cash Management Strategies
There is a vast difference between profitability and liquidity. A company can be profitable yet find themselves unable to make payroll or meet crucial cash demands. That is because of inefficient or non-existent cash management strategies and goals.
-
HR Infrastructure & Processes
Jim Collins is famous for saying “if you begin with ‘who,’ rather than “what,” you can more easily adapt to a changing world.” Companies that sustainably thrive have powerful systems and strategies for attracting, and retaining, the best people.
-
Marketing Strategies & Processes
Effective marketing is about finding the needle in the haystack that become a river of gold. But most people spend too much time in the hay. How do you isolate 1) the key customer(s) you need to focus on 2) do you consciously say “no” to everyone else, and 3) do your core customers treat you as a family member for life? If the answer is “no” to any of these questions, then your marketing is incomplete and you are depriving your company of all the funds it could have.
-
Product Development & Management
Incorrect, incomplete, poorly conceived products are another root cause of a stalling company. Developing, marketing, and sustaining the right product or service for your company and your core customer can solve many problems you thought were caused by something else.
-
Legal & Regulatory
Another root cause of a company’s stalled progress is not knowing or prioritizing the legal and regulatory landscape they exist within. Often, they find out too late, and simply do not survive. On the other hand, when the legal and regulatory landscape is thoroughly understood, you can often find one of your most powerful drivers of growth.
